How to write blog posts in your brand voice with AI drafts
Write blog posts in your brand voice with AI drafts that start from your own website. Follow 5 steps, then run the edit checklist before you hit publish.
THE VERTHILIX JOURNAL
Ideas worth putting to work.
Practical perspectives on software, content, and business growth.
Choosing a short product feature video maker as a founder
Choosing a short product feature video maker? Run these 8 founder checks for clip focus, source accuracy, and review control before you subscribe to any tool.
Vlozy vs Pictory for short product feature videos
Vlozy vs Pictory for short product feature videos: one feature per clip or broad text-to-video editing? Run our 5-question fit test and pick the right tool.
Feature video mistakes founders make when shipping fast
Feature video mistakes cost viewers in seconds. Spot the 7 errors founders make in short clips, from vague hooks to skipped review, and fix each one fast.
Appointment reminder feature video example for scheduling apps
Turn an appointment reminder feature into one short video. Script the booking, the reminder, and the outcome, then review every word before it goes live.
Turning a customer problem into a short product video
Build a short product video from the customer problem, not the feature list. Get a 5-step method for the hook, the clip, and the caption. Start your next clip.
Should every product update get its own short video?
Not every product update needs a short video. Use this 4-question filter and routing matrix to decide what to film, batch, or skip, then ship one clip fast.
What to check before a short product video goes live
Use this 3-pass checklist to review the words, visuals, and post-or-skip call before a short product video goes live. Keep control of what ships. Run it now.
Writing captions for short product videos that explain a feature
Captions for short product videos should say what the feature does, who it helps, and what to try next. Use the 3-line formula and check every word first.
How to write a hook for a short product feature video
Write a hook for a short product feature video by naming the customer problem first. Use a 4-step formula, an awareness matrix, and a 3-second test today.
How to explain a new product feature in one short video
Explain a new product feature in one short video: pick one job, open with the result, caption it, and review every word before it goes live. Here's how.
How to acquire a small SaaS product with handover support
Plan to acquire a small SaaS product with handover support? Use this founder's 5-layer scorecard to check code, accounts, and customers before you sign.